BxG Strategy

finding opportunity in geopolitical constraint

what I do

Public Affairs

BxG Strategy helps companies in regulated markets to develop and execute an integral public affairs strategy in the Netherlands, Germany and Brussels.

Go-to-market

BxG Strategy helps companies set their commercial strategy for markets that are heavily regulated or influenced by geopolitics.

Campaigns and advocacy

BxG Strategy helps individuals, organizations and companies create campaigns and advocacy and communication strategies.

Stories

BxGStrategy.com is live

The new website for BxG Strategy has been launched!

Latest Stories

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Will Europe remain a geopolitical and economic powerhouse?
How dominance in space will determine technological dominance on earth.

the STORY OF BxG Strategy

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The Netherlands and Germany both have strong high-tech industries, creating technological innovations that help solve the challenges society faces. The European Industrial Strategy recognizes the possibilities that technologies offer and focusses on competitive sustainability for the future of European industry. At the same time, many governments within Europe seem focused on Intereuropean competition, undermining the European level playing field and loosing track of the bigger geopolitical developments Europe faces. By building relationships on the crossroads of the public and private domains, BxG Strategy aims to create a synergy that businesses and governments can never achieve on their own.

about Adriaan

Adriaan Andringa is an strategy and public affairs consultant and the founder of BxG Strategy, advising companies and organizations operating in highly regulated and geopolitically exposed markets. With over 15 years of experience at the intersection of politics, technology and industry, he supports clients in navigating regulatory complexity, shaping policy outcomes and translating political constraints into commercial opportunity.

Adriaan has held senior roles in government affairs, industrial policy and business development across the Netherlands, Germany and Brussels. He has advised executive leadership teams, managed large multidisciplinary teams, and represented organizations at ministerial, parliamentary and EU levels. His sector experience spans Aerospace and Defense, Artificial Intelligence, BatteryTech,  Semiconductors, Advanced Manufacturing and emerging technologies—industries where regulation, security concerns and industrial policy directly influence market access and growth.

Adriaan started his career as a political operative as part of the Obama for America campaign in 2012, before working as a spokesperson, political advisor and national campaign and communications manager for D66 in the Netherlands. He was twice elected to city council and provided campaign strategy advice to candidates in several countries. He’s also a published author, provides analysis on American politics for Dutch media and is host of the AadCast podcast on technology and politics.

why choose bxG

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Quick

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credible

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safe

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