The Netherlands and Germany both have strong high-tech industries, creating technological innovations that help solve the challenges society faces. The European Industrial Strategy recognizes the possibilities that technologies offer and focusses on competitive sustainability for the future of European industry. At the same time, many governments within Europe seem focused on Intereuropean competition, undermining the European level playing field and loosing track of the bigger geopolitical developments Europe faces. By building relationships on the crossroads of the public and private domains, BxG Strategy aims to create a synergy that businesses and governments can never achieve on their own.