Technological innovations change the world. New forms of sustainable mobility ensure a clean supply of goods for cities and villages. A new generation of smart batteries stabilizes the power grid and electrifies industry. New applications of artificial intelligence improve healthcare.

Addressing the major challenges that face society is no longer just the responsibility of governments, nor is innovation just the domain of businesses. In the pursuit of a better world, businesses and governments are increasingly required to join forces. BxG Strategy advises Businesses (B) and Governments (G) in the Netherlands and Germany to address societal challenges in collaboration. With a focus on smart industry and sustainable mobility, BxG Strategy helps public and private actors to build relationships, influence public perception and establish a presence in new markets.

THE STORY OF BXG STRATEGY

BxG Strategy was founded by Adriaan Andringa in an effort to strengthen cooperation in innovation and the European Industrial Strategy between the Netherlands and Germany. The Netherlands and Germany both have strong high-tech industries, creating technological innovations that help solve the challenges society faces. The European Industrial Strategy recognizes the possibilities that technologies offer and focusses on competitive sustainability for the future of European industry. At the same time, many governments within Europe seem focused on Intereuropean competition, undermining the European level playing field and loosing track of the bigger geopolitical developments Europe faces. By building relationships on the crossroads of the public and private domains, BxG Strategy aims to create a synergy that businesses and governments can never achieve on their own. BxG Strategy is located in Voorschoten, near the Hague in the Netherlands, and is moving to the German high-tech capital of Munich.