Technological innovations change the world. New forms of sustainable mobility ensure a clean supply of goods for cities and villages. A new generation of smart batteries stabilizes the power grid and electrifies industry. New applications of artificial intelligence improve healthcare. Addressing the major challenges that face society is no longer just the responsibility of governments, nor is innovation just the domain of businesses. In the pursuit of a better world, businesses and governments are increasingly required to join forces. BxG Strategy advises Businesses (B) and Governments (G) in the Netherlands and Germany to address societal challenges in collaboration. With a focus on smart industry and sustainable mobility, BxG Strategy helps public and private actors to build relationships, influence public perception and establish a presence in new markets.
Public Affairs means building relationships for your organization with strategic stakeholders like governments, political parties and other policy-makers. It’s often called lobbying; a term that is believed to have originated in British Parliament, and referred to the lobbies outside the chambers where wheeling and dealing took place. Modern public affairs requires transparency and integrity to build lasting relationships and find common ground between the goals of policy-makers and private organizations. BxG Strategy helps businesses, governments and NGO’s build these relationships with local, state, national and European stakeholders.
Everybody has a story to tell and more often than not, that story is what inspires us to make a positive impact. Getting your story out there is crucial, but both individuals and businesses often struggle to do so. It’s easier to sell a product than to sell yourself and your ideals. BxG Strategy helps you develop and communicate a personal- or brand story. We create (political) campaign strategies, write speeches and publications and provide training in public speaking and debating. More importantly, we help you find and formulate the story that you need to tell.
Expanding your business into uncharted territories can be challenging. You need to navigate new markets, deal with different languages and cultures, identify relevant rules and regulations and build new relationships with public and private stakeholders. This can be difficult, but also provides you with great opportunities. Obstacles that you’ve always had to deal with might not exist in other places and new territories also allow you to reinvent yourself. BxG Strategy helps Dutch companies expand into Germany and vice versa, with a focus on high tech, smart industry and sustainable mobility.
